Applied and basic research for marketing
Applied marketing research is intended to solve a specific marketing problem of the current period, to study a specific marketing phenomenon, or to understand the results of previously made previous decisions. Most of the commercial marketing research conducted by the marketing department is applied research, as companies, when faced with misunderstandings or problems, look for solutions or information that can help them exploit the potential opportunities offered by the market.

Basic marketing research is theoretical or future-oriented, carried out with the aim of in-depth study of the situation as a whole (say, in an industry or country) or to test a proposed marketing theory or to predict future developments. The results of fundamental research cannot be implemented by managers in the short term. This is because basic research is usually not done with the goal of solving a specific marketing problem or taking advantage of near-term opportunities for a brand or firm.

Marketing research should provide information that will enable managers to make better marketing decisions.

An innovative source of data is responses to email newsletters. With the help of email distribution to the target audience, you can conduct some marketing research. To receive emails from the target audience, you can use the https://getprospect.com/email-finder/email-finder-by-name tool that find email by name. Having received a large list of e-mails, you need to send them a well-prepared appeal in advance.